The son of a baker, Albrecht Schizler from Nürtingen, taught himself how to build a hand drill. This was a big success right from the beginning and 50,000 were sold. In the end, Schizler GmbH was founded. Julius Closs was the co-founder and provided the first production and administration building for the company, taken from his former brewery. After Walter Rauch took over, the company name was changed to “METABOwerke Closs, Rauch & Schnizler KG”.
Due to METABO’s rapid growth, the central office and production facilities were moved to Steinach METABO then took over Elektra Beckum in Meppen in 1999. An error in brand communication almost meant the end for METABO in 2010. High quality METABO products, which were already well-known, were sold alongside budget products in the shops. This had a bad effect on their reputation. This failed marketing strategy also led METABO’s to a reduction in revenue, which could only be saved through more sales on the market. This occurred through the French investor Chequers Capital in 2012. Since then the impending insolvency and closing of METABO dissipated and the company started making profits once again. Since then, the company has only focused on professional use and has designed its products exclusively for the professional field. This new strategy brought METABO more success.